广告英语中英文对照 - 销售用语

广告津贴advertising allowance
回购津贴buyback allowance
目录catalog
减价促销cents-off promotion
套装赠送combination offer
公司大会与经销商聚会company conventions & dealer meetings
消费者销售推广consumer sales promotion
竞赛contest
联合广告cooperative/co-op advertising
优惠券coupons
顾客终身价值customer lifetime value
数据进入data access
数据管理data management
数据库database
数据库营销database marketing
直接营销direct marketing
直接反应广告direct-response advertising
直接销售战略direct-sales strategy
直接销售direct selling
陈列津贴display allowance
易地销售diverting
电子优惠券electronic coupons
提前购买forward buying
广告插页free-standing inserts
游戏game
店内样品试用in-store sampling
联络媒介linkage media
人员销售personal selling
售点材料point-of-purchase materials
什锦袋装样品polybagging
奖品premiums
拉式战略pull strategy
推销奖金push money/spiffs
推式战略push strategy
部分退款rebates
近期、频次、货币方程RFM formula
销售推广sales promotion
样品试用sampling
货位津贴slotting allowance
抽奖sweepstake
电话营销telemarketing
贸易广告trade advertising
贸易集中trade concentration
贸易折扣trade deals
贸易推广trade promotion