广告英语中英文对照 - 广播媒介用语

执行证明书affidavit of performance
受众构成audience composition
受众占有率audience share
时间表avails
一刻平均听众数average quarter-hour audience
一刻平均收听率average quarter-hour rating
一刻平均占有率average quarter-hour share
交换辛迪加barter syndication
无线电视broadcast TV
有线电视cable TV
单位成本CPP
千人成本CPM
累积听众数cumulative persons
累积收听率cumulative rating
时段组合day-part mix
预定市场区域designated market areas
班车时间drive time
首播辛迪加first-run syndication
毛评点gross rating points
开机家庭HUT
形象移植imagery transfer
信息式广告informercial
互相连接interconnect
存货inventory
地方时间local time
赔偿条件make-goods
广播电视网networks
网外辛迪加off-network syndication
协办participation basis
占位价格preemption rate
黄金时段prime time
节目式广告PLA
节目收率视program rating
节止编排形式programming formats
视听率调查服务公司rating services
电台指定时间run-of-station
赞助sponsorship
点播广播spot announcement
点播广播spot radio
受众总数total audience
总体受众计划total audience plan
电视家庭TVHH
特高频UHF
甚高频VHF